Advertising Splash/Squeeze Pages vs. Websites

When you start out a home based business it's a common
mistake to start off advertising your website. If you have
a website with lots of things for sale on it you'll
probably just end up confusing your potential customer.
They may or may not be able to determine what it is that's
for sale. Here are a few reasons why it's better to
advertise a Splash Page/Squeeze Page vs. a Website.

1. If you're using Google Adwords to drive people to your
site then you'll want to get sales for your advertising
dollar. If you're paying for people to come to your website
and they are confused about what it is that's for sale,
chances are that they will click on through. If a
splash/squeeze page is used then you can capture names,
email addresses and a whole lot more useful information.
By using the splash page/squeeze page you will at least get
some information in which you can use for a sale down the
road. Having a newsletter sign up on the splash page/squeeze
Page will accomplish this.

2. If your using Traffic Exchanges for your advertising then
you'll want to make sure that your surfing is all for not.
Using a Splash/Squeeze Page to capture leads for your
business is what people are doing more and more now. The
splash/squeeze Page forces the surfer to put in info by
using a method like: "If you join now I'll give you this
free…..", or "Join up now before it's too late". By using
this method the seller accomplishes two things; they obtain
info on the potential customer and give away probably some
sort of viral e-book/software etc… This method of
advertising is becoming more and more popular. Why? Because
it produces results.

3. Joining Ad forums/groups is another yet not as effective
way to advertise yet the same thing applies here as well.
By using a well thought out ad and using a splash
page/squeeze page to obtain information you will accomplish
some results. If you just advertise your website, again
people will tend not to take your offer up because they get
confused about what's for sale.

By using a splash/squeeze page you will obtain very important
information on your potential customer which will give you an
opportunity to repeatedly give you chances to sell what ever
it is you're selling. The whole idea of Internet Marketing is
to have buyers for your products and to be able to have repeat
customers is what the splash page/squeeze page is all about.
If you just advertise your website then you risk the customer
clicking through and not ever seeing them again.

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